3 essential marketing techniques for general contractors.

Rather than continuing to waste time on sluggish marketing campaigns, a few simple techniques can help your efforts go further faster than you think. Today’s marketing builds tomorrow’s successes. Finding that project for next week, next month or next year ensures growth and creates the opportunities your business needs.

1. Engage social media the right way.

Social media is for telling stories, providing updates and imparting knowledge. It is not for traditional marketing. You must relate your company’s personality and methods for success in an engaging, non-pushy way.

Reach prospective clients on an emotional level. Start by going beyond spouting technical capabilities and impossible timelines. Tell a story about a personal connection with a client and how it helped you grow. Talk about how a key employee saved the day and what that means to your organization.

These are opportunities to simultaneously educate your readers and let your company’s core values shine through.

Social media has three key advantages.

  1. It reaches new prospects and builds brand awareness.
    You never know who is reading your posts.
  2. It helps close deals.
    Potential clients will research your social media. Put your best foot forward.
  3. It shows current clients they’re important to you.
    Everybody loves a shout out to know they are loved.

2. Promote ongoing progress, not just starts and finishes.

Too many GCs only promote groundbreakings and ribbon cuttings. Show the journey too!

It is the journey that your clients care about. They want to know that you can stick to budgets, deadlines and quality expectations. All the important stuff happens in the middle! Demonstrate how well you operate by regularly posting updates on your projects. Doing so:

  • Keeps your business in the forefront of people’s minds.
  • Shows the strong demand for your services.
  • Engages readers by making them feel part of the progress.

3. Use imagery for maximum effect.

Yes, a picture really is worth a thousand words (or more)! Use powerful images to truly show people what your business is about. Photos of your team, your projects and your clients tell a story in a minimum amount of space.

Even better, use virtual reality imaging services like Fovea Aero Vision to set yourself apart from the competition. Current and potential clients will feel like they are there on the job site. They can pan, zoom and look around to experience your work firsthand.

VR images from Vision can be easily posted on social medial sites like Facebook and LinkedIn for a truly immersive marketing strategy. Your commitment to new technology will impress and your brand will standout from the rest.